If you’re still relying on word of mouth and referrals to get most of your clients… you’re playing a dangerous game
What happens when referrals dry up? When your network runs out of people to send your way? When your competitors, who figured out how to market, start stealing the customers who should have been yours?
Service-based businesses have the biggest opportunity in marketing… yet most owners are blowing it.
Why?
There is NO real competition.
If you run a traditional service-based business—plumbing, accounting, law, construction, consulting—your competitors have no clue how to market properly.
Most of them are stuck in the dark ages, hoping that "good work speaks for itself."
They put marketing in the “too hard” basket.
They waste money on clueless agencies.
They press “boost” here and there and call it a strategy.
Meanwhile, the few businesses that actually understand marketing? They own their industry. They scoop up the best clients. They dictate their prices instead of competing on them.
So the question is:
Will you be the one who takes over while your competitors stay asleep?
Or will you keep waiting… while someone else claims your market?